A purple and gold plaid designed by Jaylen Moore, ’14 merchandising and design, is Tech’s official tartan after a class competition and community vote.
In addition to designing, the 10 students wrote a marketing plan and created a merchandise hangtag with information about the competition.
The plaid will be on items including bow ties, scarves, stadium blankets and planners. Products will be available for purchase this fall at the campus bookstore and www.CollegiateTartan.com.
A portion of all proceeds will go to human ecology student scholarships.